The Marc Jacobs x Murakami collaboration arrived with a lot of hype. Bright yellow, pink, green, and blue perfume bottles topped with cartoon flowers, a playful nod to Japanese artist Takashi Murakami, and a rollout that also included umbrellas, jewelry, tote bags, heels, and more.
TikTok did what TikTok always does and ran with it, turning the fragrances into a must-have almost overnight.
