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Texas Democratic Senate primary shows how identity politics could haunt Democrats in 2028

The Texas Democratic Senate primary between Rep. Jasmine Crockett and state Rep. James Talarico has turned ugly over race and credibility, becoming a skirmish that could foreshadow tensions for Democrats nationwide.

Why it matters: The primary's rapid escalation in identity-based attacks reveals unsettled fault lines that Democrats worry could derail them, again.


  • Back in December, Crockett had to defend comments she made a year ago to Vanity Fair, when she described how Latinos talk about immigration reminded her of the "slave mentality."
  • In January, Matt Rogers, co-host of the popular culture podcast Las Culturistas, apologized after he suggested Crockett wouldn't win a general election, triggering accusations of racism.
  • Then a TikTok post last week claimed that Talarico, a white man, called former Senate candidate (and former U.S. House rep.) Colin Allred a "mediocre Black man."

Catch up quick: The viral TikTok prompted Allred to rebuke Talarico publicly and endorse Crockett, who is also Black, days before early voting.

  • Talarico denied making any racist comment and said he was mischaracterized because he was discussing Allred's Senate campaign, not him as a person.
  • The winner will face whoever survives the Texas GOP's own grueling Senate primary between incumbent Sen. John Cornyn, Texas Attorney General Ken Paxton and Rep. Wesley Hunt.

Zoom in: Crockett supporters jumped on the accusations to suggest on social media that Talarico was racially insensitive — a charge his defenders angrily denounced.

  • "James has repeatedly urged everyone to treat Congresswoman Crockett with respect and spoken out against racist attacks," Talarico campaign spokesperson J.T. Ennis tells Axios.

Zoom out: The contest highlights the minefield Democrats face with their diverse coalition and the pressures within that coalition to be heard and supported.

  • Talarico has cultivated a racially diverse following on social media by pairing progressive policy positions with a faith-centered message that cuts across racial and generational lines.
  • Crockett gained national prominence as a House member by becoming one of Democrats' most viral interrogators in congressional hearings, especially during clashes with Republicans over race.

What they're saying: "A random TikTok account with an unverified story turns into a direct-to-camera video… within 12 hours. That's no way to run a party," Keith Edwards, a Democratic commentator, tells Axios.

  • Edwards said the Crockett campaign (and online supporters) seized an opportunity to brand Talarico as a racist off a shaky claim and that "this is not something a campaign does when they're winning."
  • University of Houston political scientist Jeronimo Cortina tells Axios that Texas Democrats can't afford primaries that leave the nominee "wounded" since turnout and unity, not intra-coalition grievance, decide general elections.
  • But Houston-based Democratic consultant Marc Campos said even "electability" arguments can become identity-coded — and Republicans benefit when Democrats validate stereotypes about which candidates are "acceptable" to which voters.

Between the lines: Democrats are wary because a similar identity-focused dynamic hurt them in 2024.

  • Kamala Harris won most Black voters and a slim majority of Latino voters.
  • However, Donald Trump made historic gains with Latino men and younger voters, narrowing Democrats' coalition and exposing limits of identity-based appeals.
  • Looking ahead to 2028, strategists fear a replay — especially if Harris runs again — in which some supporters argue certain voter groups "owe" loyalty based on identity rather than outreach.
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