Texas boot brand Tecovas is setting itself up for a national expansion with as many as 15 new stores opening over the next 18 months.
Paul Hedrick, Tecovas’ founder and CEO, is becoming executive chairman, and David Lafitte has been hired to be CEO from Deckers Brands, which had sales of more than $3 billion last year from a portfolio that includes Ugg, Hoka, Tiva and Sanuk.
Hedrick, who was raised in Dallas and is a graduate of Cistercian Preparatory School, is still the largest owner of the company he founded seven years ago.
