DALLAS — Irving-based family entertainment chain Chuck E. Cheese is developing a new approach to cultural sensitivity after a mascot in New Jersey ignored a Black child at one of the franchise’s locations.
On July 30, Natyana Muhammad visited the company’s Wayne, New Jersey, restaurant with her 2-year-old. As the mouse mascot was approaching a group of children, he high-fived multiple white children, but ignored Muhammad’s little girl. Muhammad took to Twitter to tell her story. The tweet has over 82,000 likes.
“On July 30 at Chuck E Cheese in Wayne, NJ, my 2yo was racially discriminated against,” her tweet said. “As you can see, he gives all of the yt kids hi-5s & PURPOSELY ignored my black baby. When confronted, he ignored me as well. The manager, Angie Valasquez, made excuses for him.”
