Buc-ee's, a Texan chain of gas stations and convenience stores known for its friendly beaver logo and mascot is suing Barc-ee's, a southwest Missouri business offering coffee, food a dog park and a Western-themed miniature city for trademark infringement. Barc-ee's logo includes a smiling animal mascot.
Buc-ee's claims that the unauthorised use of its trademark will benefit Barc-ee's at its expense, and could cause customers to mistakenly assume they are the same business. As is common with logo disputes, Buc-ee's believes the Barc-ee's is infringing on its rights.
