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Fortune
Fortune
Christiaan Hetzner

Tesla sold precisely zero cars in Turkey in January—now it’s Musk’s hottest market. Here's why

Tesla CEO Elon Musk during the official opening of the new Tesla electric car manufacturing plant on March 22, 2022 near Gruenheide, Germany (Credit: Christian Marquardt—Pool/Getty Images)
  • Turkey came within striking distance of becoming Tesla’s third-largest global market for the month of June, behind only the United States and China. A surge in demand for a new model tailored to meet the country’s tax regime has driven demand, but analysts doubt this kind of growth is sustainable given GDP per capita is a third that of the United Kingdom.

Rifle through Turkey’s car sales report for January and in the column next to Tesla’s name, you’ll find a big, fat zero. 

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