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The Guardian - AU

Technology

Toby Hagon

Tesla sales in Australia are sliding for the first time. Is it stiff competition or the Musk factor?

Tesla Inc. United States Elon Musk Australia BYD Toyota Kia Subaru Ford Hyundai

Tesla cars at dealership — Tesla registered 2,540 sales in November, according to figures supplied by the Electric Vehicle Council, a drop of 35.5% compared with November 2023. Photograph: Jason Reed/Reuters

Elon Musk may be riding high in the US with Donald Trump just weeks away from taking office, but fortunes of his electric carmaker, Tesla, are fading in Australia.

Australian sales dropped again in November, contributing to the brand’s first annual decline.

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