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The Guardian - UK
The Guardian - UK
Technology
Mark Sweney

Tesla’s Europe sales drop nearly 45% amid row over Musk’s Trump links

Tesla Inc. European Union Europe BYD Elon Musk Donald Trump Jato Dynamics
A Tesla car in a light tunnel
The Tesla factory in Berlin Brandenburg, Germany. There has been evidence of a consumer backlash in Europe because of Elon Musk’s political activities. Photograph: Patrick Pleul/AP

Sales of new Tesla cars slumped in Europe last month in the latest indication of a potential buyer backlash over Elon Musk’s high profile and controversial behaviour since becoming a leading figure in Donald Trump’s administration.

The Texas-based electric carmaker sold less than 16,000 vehicles across Europe last month, down 44% on average across 25 countries in the EU, the UK, Norway and Switzerland, according to data compiled by the research platform Jato Dynamics.

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