Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Christiaan Hetzner

Tesla’s Elon Musk dilemma: Polarizing CEO’s ‘political baggage’ is now weighing on sales, brand loyalty, investor confidence, and its stock price

Elon Musk Tesla Inc. Saxo Bank Adolf Hitler Donald Trump Joe Rogan
A protester holds a sign depicting Elon Musk during a demonstration outside of Los Angeles City Hall to demonstrate for immigration rights on February 5, 2025 in Los Angeles. (Credit: Qian Weizhong—VCG/Getty Images)
  • Tesla’s brand favorability is at an all-time low, and Elon Musk’s controversial views and actions are alienating core customers, particularly in environmentally conscious markets, warned Saxo Bank’s global head of investment strategy. Tesla’s stock is down by more than a quarter since its mid-December peak and is the worst performer among the Magnificent Seven.

Elon Musk’s politics risk becoming a millstone around the neck of Tesla as the $1.1 trillion company struggles to reignite the supercharged growth it enjoyed in the past.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Jack White pays moving tribute to brother Edward Gillis after death from cancer
Edward ‘Eddie’ Gillis was the manager of the vinyl pressing factory in Detroit for White’s Third Man Records
The Independent UK
The Independent UK
Newborn Baby With Moustache Goes Viral as 'Don Julio' Joke Amuses Viewers and AI Concerns Grow
A Boatos.org fact-check concluded that a viral video showing a newborn with a thick moustache was digitally altered, although the original footage and software remain unverified
International Business Times UK
International Business Times UK
Why Some Foods Taste Better When You Eat Them With a Plastic Fork
Have you ever noticed that a fast-food salad, a takeout pasta dish, or a slice of cake seems more satisfying when you eat it with a flimsy plastic fork? The food itself has not changed, yet the experience can feel different from eating the same meal with silverware at home.…
Grocery Coupon Guide
Grocery Coupon Guide
Table for 1? Nearly 40 percent of all restaurant visits are solo diners
More people are embracing the idea of taking themselves out on a date in recent years, with one New York City-based influencer telling her viewers: ‘It’s hard for me to want a boyfriend because I take myself on cute solo dates’
The Independent UK
The Independent UK
The Hidden Difference Between “Natural” and “Organic” on Food Labels
Walk down a grocery store aisle, and you will find packages promising everything from natural ingredients to certified organic products. Both labels can make food sound healthier, cleaner, or closer to the way nature intended, but they do not mean the same thing. One generally describes certain characteristics of a…
Grocery Coupon Guide
Grocery Coupon Guide
Is having urine the color of Mountain Dew normal?
A Trump administration doctor says neon yellow urine is normal because of diets consisting entirely of meat and fermented foods. Here’s what experts say
The Guardian - US
The Guardian - US
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play