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Despite the buzz surrounding the reveal of Tesla’s polarizing pickup truck, don’t expect huge sales of the edgy, stainless-steel Cybertruck. Tesla fans are likely to drive a surge of initial orders, but winning over traditional truck buyers is going to be a tall order.
Electric trucks generally suffer from limited driving range, especially when towing, a shortcoming Tesla does not appear to have solved. Plus, its truck’s unconventional design, made of stainless steel, will put off many buyers. Its design and construction also pose major manufacturing challenges for Tesla. Per one analyst, the Cybertruck is arguably the riskiest vehicle Tesla has attempted.
