Back in 2006 when Tesla was a fledgling electric vehicle company, CEO Elon Musk penned a Secret Master Plan outlining Tesla’s environmental doctrines and EV production goals and shared it in a blog post. Now, however, the document, as well as blog posts published prior to 2019, has vanished from the company’s website.
As recently as April 2024, Tesla referred to the plan as entirely Musk’s own creation and the foundational cornerstone of its mission. “Tesla’s entire corporate strategy is Musk’s brainchild—he conceived both the ‘Master Plan’ and ‘Master Plan, Part Deux,’" the company told investors.
