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International Business Times UK

Technology

Vinay Patel

Tesla Quietly Rebrands Cybertruck as the New Ford F-150 in Bid to Target 'People Who Do Real Work'

Tesla Inc. Ford Elon Musk Donald Trump

Tesla has quietly rebranded its Cybertruck, shifting its marketing from a futuristic, celebrity-favored image to one that targets the traditional truck buyer, directly competing with the likes of the Ford F-150. (Credit: X / ADDV | Thumbnail Designer @AD_DV_)

In a surprising strategic pivot, Tesla appears to be repositioning its futuristic Cybertruck as a benchmark for rugged utility, taking direct aim at the traditional dominance of the Ford F-150.

Once a Status Symbol, Now a Sales Struggle

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Top stories on inkl right now

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One subscription that gives you access to news from hundreds of sites

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