Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Daniel John

Tesla ordered to rebrand Autopilot amid false advertising claims

Tesla Model S.

Tesla has hit plenty of branding and design roadblocks over the year – particularly when it comes to the much-maligned Cybertruck. But its latest controversy has nothing to do with the design of its cars – it's all about the branding of its so-called 'Autopilot' feature.

A judge has ruled that the company's 'Autopilot' and 'Full Self-Driving' branding are misleading, implying that the cars can drive themselves. And now, Tesla is facing a ban from selling cars in California if it does not rename the feature.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.