Tesla (TSLA) is raising the price of its Cybertruck in the United States, putting a fresh spotlight on the electric vehicle (EV) maker’s effort to balance demand with profitability. The company increased the starting prices for both the Dual Motor all-wheel-drive (AWD) and the Premium AWD Cybertruck by $5,000.
These price increases stand out because they reverse Tesla's earlier reliance on price cuts to sustain vehicle demand. In its latest reported quarter, Tesla generated $28.24 billion in revenue, up 26% year-over-year (YOY).