Tesla Is Betting on a Flying Car to Combat Its Stock Slump

When automakers unveil a new car, they usually promise better mileage, faster acceleration, or a sleeker design. Elon Musk apparently looked at that checklist and decided it was far too ordinary. On Oct. 15, Tesla (TSLA) showcased its long-awaited Roadster at a SpaceX (SPCX) facility in Texas, complete with dramatic aerial stunts powered by SpaceX-developed thrusters. Yes, a car that briefly lifts off the ground. Because apparently, driving fast is no longer enough.

Tesla has outlined three Roadster versions, each with a different level of ambition: Performance for the road, Thrust for the track, and Rocket for the air. The Performance model is designed for regular road use, while Thrust adds rear-mounted cold-gas thrusters that use compressed air to boost acceleration. The invite-only, single-seat Rocket takes things further, with multiple thrusters designed for brief flight-like maneuvers. However, Tesla has yet to confirm final prices, full production specifications, or customer delivery dates.