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Fortune
Fortune
Christiaan Hetzner

Tesla finally launches in India, but the world’s third largest car market has been a graveyard for western brands

SpaceX, Twitter and electric car maker Tesla CEO Elon Musk gestures after a speech at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023. (Credit: Alain Jocard—AFP via Getty Images)
  • India is dominated by Maruti, the 10th most valuable carmaker ahead of even U.S. giants like Stellantis. Brands like Chevrolet and Ford tried to get a foothold, only to exit India entirely over the past 10 years. “None of the other brands that all had big hopes when entering the market have had any success,” says PwC Autofacts analyst Steven van Arsdale. But India’s government does want more EVs to help tackle dangerous levels of air pollution.

Tesla at long last has launched in India with the opening of a showroom this week in Mumbai, the smog-infested country’s economic capital. It’s a move that’s been years in the making.

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