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Tesla (TSLA) is once again losing ground in Europe, and it’s not hard to see why. Even as the region’s appetite for electric vehicles (EVs) continues to surge, Tesla’s sales in Europe have faltered throughout most of 2025, mainly due to its aging lineup, which is struggling to stand out amid a flood of new models from legacy automakers and ambitious Chinese upstarts. Once the undisputed leader of the EV revolution, Tesla now finds itself fighting to stay relevant in a market that’s moving faster than ever.
The brand’s image has also taken a hit, with some European consumers turning away following CEO Elon Musk’s support for Donald Trump’s U.S. presidential campaign last year. That sentiment is certainly showing up in the numbers. In Sweden, Tesla registered just 133 new vehicles in October, marking a staggering 89% year-over-year (YOY) decline, according to the nation’s auto manufacturers’ association. Sales also tumbled 50.2% in Norway, 47.8% in the Netherlands, and 30.6% in Spain.