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Fortune
Fortune
Christiaan Hetzner

Tesla enters new year with laundry list of promises to fulfill after shocking market with first annual sales decline

Tesla CEO Elon Musk is pictured as he attends the start of the production at Tesla's "Gigafactory" on March 22, 2022 in Gruenheide, southeast of Berlin. (Credit: Patrick Pleul—AFP)

Elon Musk’s inability to deliver on his promise for even the slimmest margin of growth in Tesla vehicle sales in 2024 doesn’t exactly bode well for his $1.3 trillion company as it embarks on its most crucial year yet.

Thanks to a panoply of milestone targets he’s already issued, the world’s richest man has amassed a laundry list of goals he must achieve in 2025 to prop up Tesla’s lofty market value.

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