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Fortune
Fortune
James Morris

Tesla doomed in Europe? Not so fast

(Credit: Andrew Harnik/Getty Images)

Buying a car shouldn’t be a purely political decision. But the controversy surrounding Tesla’s CEO Elon Musk has tied the brand image heavily to the global political upheaval from the U.S. presidency of Donald Trump. There have been many news reports predicting Tesla’s imminent demise in Europe since Musk’s infamous hand gesture at Trump’s inauguration. But while the sales figures don’t look good, it’s too early to be prophesying the collapse of Tesla. Here’s why.

European sales crash

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