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Fortune
Fortune
Christiaan Hetzner

Tesla dashes hopes for affordable Cybertruck amid Elon Musk’s big affordability push

Tesla CEO Elon Musk and his Cybertruck EV during the concept's unveiling in November 2019. (Credit: Frederic J. Brown—AFP via Getty Images)

No electric vehicle launching this year has dominated headlines so thoroughly and sparked so much interest as Elon Musk’s stainless steel Cybertruck. His iconoclastic take on the pick-up segment is instantly polarizing, earning both wild enthusiasm as well as mocking jeers.

Love it or hate it, what the Cybertruck almost certainly will not be when it finally launches at the end of next month is cheap.

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