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Fortune

Christiaan Hetzner

Tesla brand damage revealed: Consumers rank its ethics and character near the very bottom of new Axios Harris poll

Tesla Inc. Elon Musk X UnitedHealth Group Donald Trump SpaceX Oil Twitter Inc. United Kingdom

Tesla and SpaceX CEO Elon Musk gestures as he speaks during the inaugural parade inside Capitol One Arena, in Washington, DC, on January 20, 2025. ( (Credit: Angela Weiss—AFP/Getty Images)

Americans are viewing Tesla in an increasingly negative light, according to an annual survey. Even scandal-hit UnitedHealth Group and the U.K. oil company behind the Deepwater Horizon catastrophe are viewed in a better light.

Evidence is mounting that Elon Musk, widely viewed as the most successful entrepreneur of his generation, is inflicting serious damage on the image of his companies.

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