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Evening Standard
Evening Standard
Josie Clarke

Tesco urged to drop ‘unethical’ in-store infant feeding advice trial

Midwives have been offered branded uniforms and undergone training by Danone for the pilot at a Tesco store (Alamy/PA -

Tesco has been urged to drop an “unethical” trial involving Danone-funded midwives offering advice to customers on feeding infants.

The midwives have been offered branded uniforms and undergone training by the formula company for the initiative at Tesco’s store in Cheshunt, Hertfordshire.

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