Shoppers in 100 large Tesco stores across the UK will be given the chance to take part in a lucky dip to find specially created gold versions of its iconic blue voting token worth £1million in grants to local good causes. Between 12pm and 1pm on October 15 finders will then be able to choose which of the three local good causes in that store’s current vote will receive a £10,000 Golden Grant while at the same time receiving a Tesco voucher as a thank you for taking part.
There is one ‘digital’ golden token that customers can win by nominating a charity through the Tesco Golden Grants competition, which will be running on the @Tesco Twitter channel. The £1million donation marks £100 million in Community Grants being given to more than 50,000 good causes since they were launched in 2016.
Good causes that have benefited include breakfast clubs, food banks, Meals on Wheels, playgrounds and green spaces, parks and green spaces, counselling and support services for young people and children’s sports teams. England Lioness, Ella Toone, has teamed up with Tesco to launch the Golden Grants by surprising ATF (Achieve, Thrive, Flourish) with the first golden token. ATF is a group which works with young people and communities and was one of the first ever recipients of a Tesco Community Grant.
