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Rose Hill & Aaron Morris

Tesco teams up with Dame Deborah James to tackle bowel cancer

Dame Deborah James has announced a new partnership with Tesco, in a bid to raise awareness about the signs and symptoms of bowel cancer.

The 40-year-old BBC star has been working tirelessly on campaigns since her diagnosis in 2016, and is currently residing at her parents' house in Woking receiving end-of-life care.

The Mirror reports that thus far, she has raised in excess of £6.7 million for Cancer Research UK with her Bowelbabe Fund - which she initially set up so people could celebrate her life by 'buying her a drink'.

Read more: Lorraine Kelly's touching show of support to Deborah James during Celebrity Gogglebox segment

And on Saturday the Dame announced a partnership with Tesco, in a bid to raise awareness of bowel cancer with signs and symptoms displayed on their Luxury Soft loo roll. The supermarket, along with with WEPA UK, will also be donating £300,000 to Bowelbabe Fund.

The supermarket, along with with WEPA UK, will be donating £300,000 to Bowelbabe Fund.

Deborah James broke the fantastic news to her Instagram followers this evening (Instagram)

Revealing the news on her social media account, Deborah said that she was "very happy that this is happening".

In a post, she wrote: "I’m so proud to be exclusively partnering with @tescofood to raise awareness of the signs and symptoms of bowel cancer on of their Luxury Soft loo roll. Together with WEPA UK they are donating £300,000 to Bowelbabe Fund for @cr_uk.

"If you’ve noticed any unusual changes to your bowel habits talk to your GP, visit a Tesco Pharmacist or see more online at Cancer Research UK (link in bio)."

Her followers flocked to comment on the post, with one writing: "You never stop Debs. You have raised so much awareness and money it is truly unbelievable and will help an incredible amount of people," while another, added: "Thank you Dame Deborah James on behalf of my late daughter who lost her life to colorectal cancer at the age of 35 in 2019. Bless you xxx."

A third wrote: "You are incredible, your strength and resilience are to be admired, you are actually my hero Dame Deb xx."

"Brilliant idea! Your love and influence will live forever," another commented.

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