Tesco shoppers can be in for a chance of winning a whopping £5,000 if they manage to find a certain man hiding in stores across the county. Customers could get their hands on the jackpot if they successfully locate Will - who will be dressed up as the fictional 'Where's Wally' character - and provide the right password.
The competition is part of Jubel Beer's latest marketing campaign, aptly named 'Where's Willy', in the wake of its new Tesco retail listing. The beer startup's twist on the game will start on Monday (July 10), and is being played in the 500 stores that Jubel Beer has been launched at.
So how do you get involved? From next week, Jubel assistant brand manager, Will, is going to be hiding in one Tesco Extra store somewhere across the UK, looking like Wally. All you have to do is find him, tell him the password and you could be walking away with a £5,000 prize.
To find out what the password is, shoppers need to direct message Jubel Beer on Instagram - but you must be in the store to receive the password. However, there is a catch.
Will will be travelling across the UK, hiding in as many of the 500 Tesco Extra stores as he can, but for a limited amount of time in each only. Shoppers can keep updated with clues on Will's location via Jubel beer's Instagram stories.
The game will end when someone finds him, tells him the password and claims the £5,000 cash prize. To enter you must be over the age of 18, UK based and have a UK bank account.
In response to the announcement on Instagram, Chanelyates_ wrote: "THIS IS CLASS." Baldwin_c added: "This is bloody brilliant!" Imogenxfit typed: "This is too goooddd."
Jesse Wilson, founder of Jubel said: "Tesco is the biggest retail listing we’ve had since we launched back in 2018, so we needed an appropriately big launch campaign. Back in March, Will hitchhiked all the way to Sicily from London with just a £100 budget to film a launch video for our new Beer cut with Blood Orange.
"We didn’t know if he’d be able to top that idea, but when he pitched us Where’s Willy we absolutely loved it and gave him the thumbs up. We’re all about being 'Seriously good Beer for Unserious People'.
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"The only thing serious about this campaign is the £5k cash prize, we really are giving that away to the winner."
