Tesco shoppers can be in for a chance of winning a whopping £5,000 if they manage to find a certain man hiding in stores across the county. Customers could get their hands on the jackpot if they successfully locate Will - who will be dressed up as the fictional 'Where's Wally' character - and provide the right password.
The competition is part of Jubel Beer's latest marketing campaign, aptly named 'Where's Willy', in the wake of its new Tesco retail listing. The beer startup's twist on the game will start on Monday (July 10), and is being played in the 500 stores that Jubel Beer has been launched at.
So how do you get involved? From next week, Jubel assistant brand manager, Will, is going to be hiding in one Tesco Extra store somewhere across the UK, looking like Wally. All you have to do is find him, tell him the password and you could be walking away with a £5,000 prize.
