A number of Tesco shoppers have decided to revolt against one supermarket item 'on principle' after noticing severe price surges mixed in with an inflated cost of living.
Shoppers who once religiously stocked up on flapjack bites, chocolate cornflake clusters or millionaires slices detailed how the sweet snacks have skyrocketed in price, deciding to ditch them altogether.
They claimed that in the past, you could mix and match the items for £1 - with the supermarket reportedly increasing their multibuy to £1.50, before eventually selling sets of two for £2.
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The Examiner reports that at the time of writing, Tesco's website states that these items are now priced at £2.25 each - with certain shoppers insisting that they were two for £1 before. One disappointed shopper took to online forum Reddit to ask if others had also noticed the price surge.
The user, u/GamerGuyAlly, wrote in r/AskUK: "Me and my partner used to get two for £1 bakery products at Tesco. You could get mini flapjacks, rice krispie cakes, cornflake cakes...you know the one. It went up to £1.50 and eventually we stopped when it hit 2 for £2 because 2 for £2 seemed extortionate when we used to get 2 for half that price.
"The other day, we went into Tesco and fancied some as we hadn't had any in years," adding: "We went to the bakery section...£2...each. It's not like I can't afford them, but it's the principle."
Other shoppers mentioned the more expensive Tesco meal deal (£3.40 instead of £3) as well as the price of butter, chocolates and bakery items at other supermarkets across the country. Over the past year many businesses say they were forced to increase their prices due to factors such as Russians invasion of Ukraine, the pandemic, soaring production costs, Brexit and energy prices.
It comes after Tesco boss, John Allan, said that the company had 'fallen out with suppliers' over price rises, and was trying 'very hard to challenge cost increases'. The retailer was caught up in rows with Heinz and Mars Petcare last year over proposed price increases, leading to the sale of some products being halted in stores.
When approached about the rising cost of bakery items, a Tesco spokesperson said the firm 'regularly change offers and promotions'.
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