A Tesco superfan who got his Clubcard tattooed on his arm because he kept leaving it at home says it was totally worth it - even though he's only collected £18 worth of points.
Dad-of-three Dean Mayhew, 31, got the QR code for his card inked on his wrist after growing tired of not being able to take advantage of the supermarket's offers.
Since getting the tat in July last year he says he has used it twice daily - and has sent photos of it to friends so they can use it too.