A scaffolder had his Tesco Clubcard permanently tattooed onto his arm - because he kept forgetting to take it with him when he visited the supermarket.
Dad-of-seven Dean Mayhew, 30, said he thought about the tattoo for several months before deciding to go under the needle. He said despite shopping in Tesco up to three times a day, he regularly found himself having to pay more because he forgot his loyalty card.
So he got the QR code for his card tattooed on his right forearm and it works perfectly under the scanner at the till. Now, he collects Clubcard points and gets discounts on groceries every time he shops - as he literally can't forget to bring it with him.