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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Tesco shoppers buy fewer items amid ‘unprecedented’ cost of living squeeze

A customer shops for food items inside a Tesco supermarket store in east London in April 2022.
Tesco says shoppers are starting to shift their spending towards its cut-price ranges. Photograph: Daniel Leal/AFP/Getty Images

Tesco said customers are putting fewer items in their baskets and are switching to cheaper own-brand alternatives as they face “unprecedented increases in the cost of living”.

The UK’s largest supermarket said it had gained market share from the other “big four” chains – Asda, Morrisons and Sainsbury’s – but sales in the three months to 28 May fell 1.5% on the same period last year when the UK was in lockdown.

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