Tesco was left apologising to its customers in Galway after a mix-up with their signage left people confused.
The supermarket giant issued a statement after shoppers brought the faux pas to their attention inside their new branch in Headford.
The sign read 'domestic appliances' in English but the Irish wording read, 'Díbholaígh do mhná,' which translates to English as 'women's deodorant'.