Tesco was left apologising to its customers in Galway after a mix-up with their signage left people confused.
The supermarket giant issued a statement after shoppers brought the faux pas to their attention inside their new branch in Headford.
The sign read 'domestic appliances' in English but the Irish wording read, 'Díbholaígh do mhná,' which translates to English as 'women's deodorant'.
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The incident had people confused but also in stitches laughing at the mistake as many pointed it out.
Tesco Ireland published an apology in a statement to Galway Beo and have since given the botún the boot.
A spokesperson for Tesco Ireland told Galway Beo: “At Tesco, we’re very proud of our dual language signage. We’re sorry for the error on the sign in our Headford store but we appreciate it being pointed out to us. The sign has been removed and will be corrected shortly”.
Tesco's Headford branch opened back in November and the store, which was formerly Joyce's Supermarket, has undergone major changes.
Previously, Tesco had confirmed that it plans to spend €50 million on upgrading its existing stores as well as into newly built premises.
Tesco Ireland CEO, Natasha Adams told Galway Beo: "For 25 years, Tesco has been committed to delivering real value to customers and our ambitious development strategy sets us up for the next chapter of investment in our business in Ireland. We are continuously expanding and maintaining our estates and we are adding new employment with every store opening”.
She added: "White Pines, Rathfarnham which opened in February was our first new store in almost four years and has delivered 60 new jobs.
"Our Tesco Express model, which will see four stores opening in Dublin this year, is proving very successful in urban settings and reflects evolving consumer demand for greater convenience shopping opportunities in high footfall areas”.
Natasha concluded: "We anticipate these new store openings and with the addition of Joyce’s supermarkets in Galway, we will bring our overall number of stores to 165 this year, which is really good news for our colleagues, customers and the communities in which we operate”.
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