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The Independent UK
The Independent UK
Business
Josie Clarke

Tesco revive iconic logo in ongoing price battle with Aldi

Tesco Aldi Heinz PG Tips Supermarket Value
The relaunch comes as Tesco promised to cap the prices of 3,000 branded products - (PA Archive)

Tesco is reviving its iconic blue-and-white striped Value logo, signalling a significant escalation in its ongoing price battle with rival supermarket Aldi.

The UK's largest grocer stated the emblem, dropped in 2012, will now "symbolise value at Tesco" and be "front and centre of a major marketing campaign highlighting the low prices available on leading branded products."

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