Valentine's Day has been and gone this year, but shoppers are still flooding one supermarket with praise for the range of cards they had on display earlier this week.
Tesco customers have been rushing to social media to hail the shop for their inclusive Valentine's Day cards after spotting that several of them came with two messages written on the front - one in standard writing, and one in braille.
According to the Manchester Evening News, one woman on Facebook said the cards were a "great idea", and praised the supermarket for making braille cards - which are usually available from the Royal National Institute of Blind People (RNIB) website - more easily accessible.
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Karen Davison wrote: "What a great idea! Do they have braille birthday cards? I have a friend who is blind and this would be amazing. I know you can buy from RNIB online, but just asking."
While Steph Laban "loved" the inclusive range, as she said: "Love this. My daughter is fully blind and although she is only 10 at the moment, I love that she can now enjoy cards the way we do."
There was also heaps of praise from Twitter users, including Simon Doherty who said Tesco's display was the first time he'd ever seen braille cards.
He noted: "Fair play to Tesco, I've never seen braille cards before."
Others called the push to sell accessible braille cards an "amazing initiative", and said it's something that should have hit shelves "years ago".
The RNIB confirmed the range of cards the weekend before Valentine's Day, where they said they had teamed up with Tesco and Hallmark to design the cards with "varied sensory features".
They tweeted at the time: "With Valentine’s Day just around the corner, @Tesco has worked with us to launch a range of cards for people with sight loss.
"The cards, created by @Hallmark, have varied sensory features on them, including different feel, texture and pattern work in addition to braille."
The braille cards are part of Tesco's continued commitment to offering a more inclusive card selection across its stores.
Stephanie Burrows, Tesco's assistant buyer for cards, said: “At Tesco, our customers are at the heart of everything we do, so it’s important we make a continued effort to build an inclusive and accessible product range to meet their needs.
"We’re always listening to feedback and know cards are an area where more diversity and inclusiveness is desperately needed for better representation of us all.
"We’ve recently been adding more LGBTQIA+, disability and ethnicity cards across many of our card ranges, and we’re delighted to share them with our customers and look forward to hearing their feedback.”
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