Tesco has kickstarted celebrations for King Charles' Coronation next month - by placing a large sign in front of a loo roll display.
The supermarket previously left customers in stitches after displaying a poster reading "Let's celebrate the King's Coronation" next to shelves stocked full of tampons and sanitary pads.
Now, it has erected a sign with the same message in front of a stack of multi-pack Andrex toilet rolls.