A new YouGov survey commissioned by Tesco reveals that 69% of shoppers now look out for markdowns in store and the thrifty trick is gaining appeal with 33% of customers looking for the reductions more frequently. Tesco’s new hack will help customers save on their weekly shop with a facelift for its ‘Reduced to Clear’ areas which will roll out to 100 stores by Christmas, and more stores again throughout 2023.
The new signage lets customers know the items are “Reduced in price – just as nice” and Tesco hopes it will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing. Reduced to clear sections feature a wide range of products from fresh produce such as salads, meat, bread and sweet treats which are close to their expiry date.
Tesco Chief Customer Officer Alessandra Bellini said: “We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there's great value to be found on every aisle at Tesco.
