Tesco has given its logo its first dedicated Easter makeover, introducing a temporary twist that will see a cracked egg design added to the Tesco ‘O’ in thousands of places across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts from today.
The ‘cracked egg’ has been hidden across the large logos on the outside of 20 surprise store locations across the country, with the updated design unveiled to launch a £100,000 Easter giveaway from the retailer.
From Monday, March 20, to Wednesday, March 29, those who spot one of the limited-edition logos across any format can enter for the chance to win £1000 by sharing an image of it on their Instagram grid or Twitter feed with the hashtag #CrackingEaster or post a photo of it under the promotional post on the Tesco Facebook page.
The giveaway will see 100 lucky entrants win £1,000 to spend at Tesco.
With many food banks and charities currently facing record demand, winners will receive their prize as two £500 vouchers to do as they please - keep it for their own Easter festivities, donate the lot, share their winnings with a charity of their choice, or give half to a loved one that they feel deserves a little extra boost this Easter.
For more details on entering the Tesco ‘Cracking Easter’ competition, visit tes.co/crackingeaster.
