Tesco customers will notice a change in stores following news the retailer is upgrading its ‘reduced to clear’ areas. Shoppers searching for yellow sticker items will no longer have to look at certain times of the day for cheaper deals as part of the move.
Following increased demand, the supermarket chain said new, permanent signs in dedicated areas. It comes as Tesco says an increasing numbers of customers are seeking out the items in an effort to cut costs.
The facelift for the areas will include new banners reading ‘Reduced in price. Just as nice’. Previously, yellow-stickered items were deposited on unmarked shelves at certain times of the day. The areas will be rolled out to 100 stores by Christmas and more throughout next year.
