Supermarket giant Tesco has found itself in hot water with shoppers over its Clubcard prices. It's a well-known fact that people who have a Clubcard can get lower prices, but the price difference has been branded 'dreadful'.
One shopper's tweet went viral when she spotted the price difference for one product. She said it costs £40 if you don't have a Clubcard, but only £16 if you do.
She's now questioned what the real point in Clubcards is if Tesco is able to offer products at a considerably lower price. @virtual_ambvxr said: "This is dreadful… if you can sell it at £16 then sell it at £16. The Clubcards are literally free of charge so what is the point?
"You don’t gain anything from Clubcards. £40 is absolutely ridiculous. Seeing these crazy prices more and more in Tesco, it really is shocking!"
A Tesco spokesperson told Bristol Live: “Through Clubcard Prices, we’re giving more than 20 million customers access to thousands of exclusive deals on everything from everyday staples like fruit and veg to treats like prosecco and ice-cream.
“It’s easy and free to sign up, and customers can register on the Tesco Grocery & Clubcard app, website or in store to start saving straight away.”
Last week Tesco announced a change to its Clubcard system. Tesco told the Mirror it will make the change for those who regularly shop online, and that those users will get an email letting them know about the shake-up. Not all customers will be affected. If you have received an email and want to keep receiving your quarterly Clubcard statement and vouchers by post, you'll need to actively opt back in.
You can do this by signing into your MyClubcard account online, clicking on 'statement preferences' and changing it back to 'by post' by May 5. If you change your preferences after 5 May, you'll receive your May statement and vouchers by email, but will then receive your August statement and vouchers by post.
The shake-up comes amid a store transformation that will see the grocer, the largest in the UK, open 59 new branches over the next 12 months. It follows the decision to axe its Metro store format under a restructuring last year.
Chief executive Ken Murphy said the latest opening programme will take it to a total of over 2,000 Express stores and 1,001 shops. “Our priority is to be the most convenient retailer,” Murphy said.
“That means serving customers wherever, whenever and however they want. No matter where our customers live, or how they shop.” Up to 290,000 shop staff, along with call centre and warehouse workers, at Tesco will also get a bonus as a special "thank you" for their efforts over the past year, the retailer added.
