Tesco has cut the price of their own brand bread - days after supermarkets sparked a butter price war.
Tesco will cut the price of their own brand breads by 10c a loaf from tomorrow - and it is possible that their rival retailers will follow suit.
It comes after the price of butter falling by 40c across the market last week.
READ MORE: Major Irish supermarkets including Tesco, Lidl, Aldi and Supervalu cut price of butter
Consumers are suffering at the tills with grocery inflation running ahead of general inflation and the major supermarkets are facing repeated calls to slash prices.
Last week saw the cost of some dairy essentials, like milk and butter, see small price reductions.
From tomorrow, Tesco own brand 800g white sliced pan will now be priced at 89c, down 10c from 99c, and corresponding reductions will apply to all other Tesco own brand sliced pans.
Announcing bread was the latest front in what could become a price war, Natasha Adams, CEO, Tesco Ireland said: “It’s been an incredibly tough year for many of our customers, and we have been determined to try and alleviate that pressure.
“We are extremely conscious of the cost of living challenge being experienced by our customers, which is why we are moving to reduce the cost of another daily staple.
“Following our reduction in butter and retail milk prices in recent days, we are investing in bread retail prices to help customers with their household costs.”
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