New research shows that Tesco has been reducing the size of their own-brand value lines despite rising food and groceries costs.
Research by The Grocer shows that the supermarket's own-brand range has decreased substantially over the last 12 months, while the premium tier sector has also grown in the same timeframe.
However, Tesco has responded by saying they are 'more committed than ever to providing customers with great value', introducing other ways and means to offer value prices on bigger brands - such as Clubcard reductions and Aldi Price Match.
