New research has revealed that Tesco has been reducing the size of its value own-brand range despite rising costs.
Research by The Grocer has shown that the supermarket's own-brand value range has decreased over the last 12 months, while the premium tier sector has grown during the same time period.
However, Tesco said that it is "more committed than ever to providing our customers with great value" and has introduced other ways to offer value prices, including its Clubcard and Aldi Price Match range.
