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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Tesco Christmas advert 2023 review: has this slice of festive fun sprung from the mind of Franz Kafka?

Hats off to Tesco: it’s hard to think of a weirder festive advert to come out this year. In fact, this one might take the prize for the weirdest festive ad ever created: good (or possibly bad) news for glazy-eyed TV viewers, who will no doubt sit up when this comes on screen.

It starts innocently enough. A dad and his eye-rolling teenage son head to a Tesco, but the minute the dad picks up a festive treat (the Tesco Finest Triple Chocolate Star Shaped Panettone, no less), he gets infected with – horrors! – the festive spirit. What does this manifest as? Why, he turns into a Christmas tree, of course, much to the horror of said son.

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