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Dublin Live
Dublin Live
National
Marita Moloney

Tesco boss tells shoppers to keep bread in the fridge as prices rise

Tesco John Allan

The head of retail giant Tesco is encouraging families to keep bread in the fridge so it will last longer.

Tesco chairman John Allan is also urging people to ignore certain best before dates as he believes they are "over-conservative".

His comments come as the cost of living soars in Ireland and the UK.

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