The boss of supermarket giant Tesco has said that people are being more careful than ever with their shopping as the pressure of the cost of living continues to loom. Chief executive Ken Murphy said customers were looking for ways to cut costs and change their shopping habits as a result.
He said people appeared to be shifting from branded items and minimising on eating out in an attempt to save their pennies. He also said the supermarket's research showed that customers would be looking for an "affordable" way to enjoy Christmas this year.
This comes as Tesco announces another pay rise for its colleagues to help cope with rising costs. This is the second hourly increase for staff in the last year, equating to an 8% rise. You can get more consumer news and other story updates straight to your inbox by subscribing to our newsletters here.
