Tesco and Lidl have begun a High Court fight over a yellow circle logo. The logo is used by Lidl as its main logo and by Tesco to highlight offers available to members of its Clubcard scheme.
Lidl says a trademark, and copyright, have been infringed. Tesco has brought a counterclaim.
The retail giants are suing each other over the use of a yellow circle on a blue square background, which is used by Lidl with a red ring surrounding the circle as its main logo and by Tesco to highlight offers available to members of its Clubcard scheme. Lidl, which has used the logo in the UK since 1987, says Tesco’s use of its “Clubcard Prices” sign since about September 2020 infringes its trademarks and amounts to passing off and copyright infringement.
