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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Tesco alerts police as supermarket becomes latest victim of scam ‘endorsement’ ads

A fake Tesco-branded casino website popup advertises a bonus with a countdown timer
The fake ‘Tesco casino’ ad on Facebook which even had its own page on the platform until the Guardian sent questions to the social media site’s owner, Meta. Photograph: Screenshot

Tesco has alerted City of London police after it became the latest in a string of companies and sports stars, including Barclays bank and Lewis Hamilton, to have its image hijacked in a “scam” by unlicensed casinos advertising via Facebook and Instagram.

The supermarket chain is among several household-name businesses to have been targeted in an apparent effort by casinos that cannot legally operate in Britain to capitalise on their brand recognition.

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