
Cult of the Lamb and Hotline Miami publisher Devolver Digital recently decided to step into the ring of online feuds "for the social engagement" - inspired by the biggest hip-hop battle in over a decade - which prompted another indie heavy-hitter to hilariously weigh in.
"Looking for another publisher to start beef with for the social engagement," Devolver Digital tweeted. "Diss tracks / games not mandatory but certainly welcome." Several game companies complied, with the likes of arthouse publisher Annapurna Interactive and monster-collecting survival hit Palworld jumping into the comments with lukewarm disses, but it was one single developer who turned up the heat.