Camping and the great outdoors took on a new appeal for many people during the pandemic, as lockdown saw foreign holidays replaced by the staycations. Tents overtook villas in people’s holiday plans, while sleeping bags and rucksacks suddenly became must-have essentials.
As a result, specialist leisure retailers such as Worcestershire-based Olpro saw a huge surge of interest in their websites. “There was a pent-up demand for getting back outdoors,” says Jack Barnett, the company’s head of PR and digital marketing.
