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InsideEVs
InsideEVs
Technology

'Ten Times Bigger To Me:' Why Ford's CEO Thinks Software Is A Bigger Challenge Than EVs or China

  • Ford CEO Jim Farley think the software-defined vehicle revolution is a bigger deal than EVs or competition from China.
  • The software revolution is what enabled the transition to EVs and the rise of Chinese automakers.
  • As driving becomes more automated, the software experience is going to become even more important, Farley told Car and Driver.
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