Temu spent up to $962 million on Meta partnership advertising across the UK and European Union even as 73 of its top 100 creators were assessed as likely fake accounts, according to research by Online Risk Labs (ORL).
The Czech non-profit analysed Meta's public advertising data covering Temu campaigns in the UK and 27 EU countries from January 2025 to April 2026. Its spending estimate was calculated from advertising reach and average costs for reaching users.
