Shoppers in the United States are bracing themselves for higher prices from Chinese e-commerce platforms such as Temu and Shein may soon see those fears realized as both companies prepare to raise prices ahead of newly imposed punitive new tariffs.
Fast-fashion giant Shein and Temu, operated by PDD Holdings, have notified U.S. shoppers of impending price rises due to take effect from April 25. While neither company has disclosed the scale of the increases, the announcement comes before the official May 2 cancellation of the de minimis treatment for small parcels, a policy change formalized by President Trump on April 2. The exemption previously allowed packages valued at under $800 to enter the U.S. duty-free, forming a cornerstone of the ultra-low-price models adopted by many Chinese e-commerce operators that ship directly to American consumers.
